adio Mirchi 98.3 FM revised its advertising rate card and will now charge advertisers on a one-second-pulse against the industry norm of five-second pulse, with a minimum duration of 10 seconds.

The newly formed board of governors of the Advertising Standards Council of India for the year 2004-05 elected Goutam Rakshit, managing director, Advertising Avenues, as chairman of the board. Rakshit replaced ... more