adio Ga Ga
Radio has arrived. It is being heard. The medium is interesting, no doubt. The drastic change in the type of presentation has definitely helped radio to gain its long lost popularity. Radio companies are spending good money on advertising with other media (newspapers/magazines/television). I have heard of a survey for radio listenership. It would be very nice of you if you could let me know how this survey is conducted. What is the sample size? Which agencies are involved in this survey? What is period of the survey? I suggest you come up with an article which highlights the actuals of this area. Can we actually compare newspaper readership to radio listenership?
Aasman Seth ... more