ost fairy tales start with every child�s favourite storybook words, "Once upon a time". They end with another universally loved sign-off statement: "...and they lived happily ever after". But what happens in between is the real story.

If the Rs 900-crore Marico Industries� claim is true, Silk-n-Shine, its post-wash haircare brand, is here to rewrite the stuff fairy tales are made of. ... more