runchier and tastier. That�s how Cadbury India has repositioned its chocolate-coated wafer, Perk. Predictably, the message is being conveyed by the perky Preity Zinta, who has been associated with the brand since 1996.

The commercial, conceived by O&M; and directed and produced by Rajeev Menon, shows Preity arriving late for her aerobics class. Asked to wait for the next session by her sarcastic instructor, Preity decides to cheer herself up by gorging on a bar of Perk. As she bites into the crunchy chocolate, the instructor is led to believe that she has ripped her dress while stretching. Delighted, our girl continues to play the prank, taking bite after bite of her Perk, and embarrassing the instructor a little more at every go. As the instructor finally runs for cover, the voiceover states, "Naya crunchier wafers se bana, tastier Cadbury Perk." The super reads, "Zabardast Crunch! Zabardast Taste!" ... more