n a market where positioning can make or break a brand, and in a country where size does seem to matter, Hyundai Motor India�s new car, Getz, makes one wonder how a compact car straddling both the B and C segments can compete successfully. Priced at Rs 4.5 lakh for the GL version and Rs 4.75 lakh for the GLS (a premium GLS ABS version is available for a little over Rs 5 lakh), this premium hatchback will have to compete with the Opel Corsa Sail and Tata Motors� Indigo Marina on size and the lower priced Maruti Esteem, Tata Motors� Indigo and the Ford Ikon on price.

Hyundai Motors India (HMI) is certainly not unaware of the challenges; but it has its eyes trained on a certain type of consumer. ... more