hildren�s television has become a hotbed of competition. As the fight for eyeballs rages on, broadcasters are investing big monies in research to develop suitable content for their young audience. Nick India recently commissioned TNS India to conduct one such research.

The aim of this research was to highlight the effects of television on children, especially on pre-schoolers (two-six years). The results confirm the belief that in India, as is the case globally, there is a strong need for programming to address the differences "in the cognitive abilities of pre-schoolers and older kids". The Nick Jr block on Nick has been designed specifically for the pre-school age group and features award-winning productions such as Blue�s Clues and Dora the Explorer. ... more