hen it comes to cartoon shows, kids just love Tom and Jerry. They go bonkers about ads that make them laugh. Shah Rukh Khan, Preity Zinta and Sachin Tendulkar are their icons. Hyderabad kids are the coolest ones when it comes to Internet usage. And the maximum pocket money extracted is by children from Delhi. Finally, these young ones are the biggest influence on parents when it comes to buying durables such as computers, music systems and television sets, mobile phones and cars.

These are some key findings of a recent research by Cartoon Network, New Generations 2004. It covered 14 cities and 3,206 children between seven and 14 years of age to gain insights into kids� behaviour and preferences. According to the report, Cartoon Network with 52 per cent channel share followed by Pogo (15 per cent) and STAR Plus (8 per cent) emerged as the leading channels in the kids� space. ... more