roduction of the upcoming Disney/Pixar movie, The Incredibles, has included more cross-promotional custom animation for marketing partners than any of the company�s past feature-length cartoons, according to Disney. Partners such as Procter & Gamble, McDonald�s and SBC Communications will use meaty segments of custom animation of The Incredibles in their myriad media campaigns.

For The Incredibles, which follows the exploits of a family of superheroes, P&G; will promote a stable of brands, including Tide, Swiffer, Downey and Bounce, using Mrs Incredible as the prototype of a multitasking super-mom. Among her superpowers is elasticity, literally. In one TV spot, Mrs Incredible shows off her ability to juggle everyday household chores while fighting bad guys. P&G; will use a "mom to the rescue" tagline. ... more