nilever will move its $10 million Lipton tea account in the US from WPP Group�s J Walter Thompson, New York, to Omnicom Group�s DDB Worldwide, New York, in preparation for a relaunch of the brand next year. The shift was made without a review.

The Lipton tea business includes ready-to-serve Lipton iced teas and Lipton Brisk that are part of Unilever and PepsiCo�s joint Pepsi Lipton Tea Partnership. The business grew 1.6 per cent last year, against declines of 12 per cent for Coca-Cola�s Nestea and 5.6 per cent for Cadbury Schweppes� Snapple, according to Beverage Digest, a publication that covers the non-alcoholic beverages industry. ... more