ositive projections for the growth of Internet advertising revenues made the subject of online marketing budgets a top discussion point in seminars and corridors during the five days of Advertising Week held last month in New York.

A new study presented at the conference from the Interactive Advertising Bureau and PricewaterhouseCoopers showed interactive revenue in the second quarter spiking 43 per cent, to $2.4 billion, from the prior-year period. The consensus of the Week�s panel was that marketers are beginning to manage their media planning and buying strategy as a whole, rather than as segregated channels. The move clearly benefits online advertising.... more