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October 16-31 2004


 

October 16-31 2004

The real challenge
Pallavi Sah

arlier this year Dabur Foods, the wholly-owned subsidiary of Dabur India, launched Coolers, a drink that has "inherent cooling properties". It followed this up barely three months later with Nature�s Best. What makes these two seemingly inconspicuous events so significant?

Nothing, save for the fact that these are the first brands to be launched after Dabur India hived off Dabur Foods as a separate unit almost five years ago. A clear signal that Dabur is finally getting serious about the foods business. ... more


 

   
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