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October 16-31 2004


 

October 16-31 2004

The diesel gamble
Alok S Shukla

n August this year, Fiat India re-entered India�s C-segment diesel car category with the Petra - or the �reincarnated Sienna�, as Fiat�s critics prefer terming it. But it was without the customary fanfare that marks the unveiling of a new car model.

Now, if that wasn�t surprising enough, one could recall that the Petra is Fiat India�s biggest and sole gambit in the booming C-segment (the Sienna is being taken off the respirator and phased out silently). It also happens to be the car that the beleaguered auto maker is betting heavily on to turn its fortunes in India 180 degrees. ... more


 

   
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