hen Bombay Dyeing & Manufacturing, the Wadia group flagship, announced its financial result for 2003-04, it was sweet vindication for its textile business. The division, that accounts for 45 per cent of the company's total revenues, had bounced back to post a profit of Rs 21 crore from a loss of Rs 14 crore in 2002-03.

This growth has come on the back of a drastic change in its strategy - or rather a 360-degree turn in its focus. From adressing the Indian family, Bombay Dyeing was back to wooing the woman, the chief decision-maker in this category, with gusto. ... more