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November 1-15 2004


 

November 1-15 2004

Joy@work guarantee
Utpal Bhaskar

he worst thing that can happen to someone is to be stuck in a job one doesn�t like. Sad faces trudging into offices have always signified discontent with the job. Inversely, the more one likes one�s job, the stronger the spring in the step, the straighter the back and the broader the smile.

This is precisely the situation that online job portal monster.com showcases in its new television commercial. The commercial shows three friends at an food joint. The woman in the group is grumbling about a promotion that is long overdue. Enter Popo, the guy of the hour, in a very pleasant mood. He gaily bumps into a guy, playfully pulls the cheeks of the proprietor, picks a tea pot from a waiter�s tray and serves it to a customer, dances with the surprised waiter and even pours out tea to a cat. ... more


 

   
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