ony and Max, the two entertainment channels from India�s No 2 television network, Sony Entertainment Television (SET), have just got a makeover. This includes a change in their packaging, promo concepts and picture quality. The recast is part of the channel�s strategy "to emphasise a youthful image and focus on the 15-34-year target group". The new look was unveiled on October 24, with the Hrithik Roshan-Preity Zinta starrer Koi Mil Gaya on Sony. Sony�s makeover came just days ahead of the channel�s most anticipated launch of the year - the musical talent hunt, Indian Idol, which made its screen debut on Thursday, October 28, at 9.30 pm.

Sunil Lulla, executive vice-president, SET, says, "As shows and programmes change, it is incumbent on the channel to mirror it." Hence the makeover of Sony every two years. He highlights the importance of good design by citing the example of Sony�s marketing campaign, which has remained consistent over the years and viewers know where to look for information such as the date and the time of specific programmes. ... more