or two weeks, McDonald�s dropped the golden arches from its advertising in the UK in an attempt to distance itself from the association between the logo and clogged arteries. There�s even a new tagline just to make sure the change is noticed:
"McDonald�s. But not as you know it." Perhaps trying to disassociate itself from the recent Supersize Me movie in which Morgan Spurlock eats McDonald�s food exclusively for a month risking his death, the campaign promoted coffee, salads, fruits and, among all things, calorie-laden bagels with cream cheese.
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