n a move that could open a new vista of possibilities for advertisers, New York-based Massive Inc launched the first ad-serving network for video games. The company said it has so far signed game publishers UbiSoft, Atari, Universal and Konami as partners in its system, which enables marketing messages to be projected into the digital fabric of their online games.

According to the company, the new technology will enable marketers to place and change gamescape marketing messages ... more