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November 1-15 2004


 

November 1-15 2004

Ad review

un Microsystems has put its US creative advertising account into review, according to a spokesperson. The review is meant to consolidate the company�s advertising work, she said.

Omnicom Group�s Arnell Group of New York is the incumbent on the creative account but it is not known whether the agency will participate in the review, the spokesperson said. The media account, handled by Publicis Groupe�s Starcom, is not affected. Spending was not disclosed. Sun spent $5.5 million for the first seven months of the year, and $11.7 million in 2003, according to TNS Media Intelligence/CMR. That�s a sharp decline from the company�s highs during the industry tech boom, when spending reached $49.7 million in 2000.... more


 

   
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