n the last one year, Wrigley has taken over Joyco, Cadbury has acquired Warner Lambert and Lotte has bought the confectionery business of Parry�s. Finally, the dust seems to be settling down in the Rs 1,600-crore confectionery market (estimate for 2004) in India. But things are far from hunky-dory. At least on the face of it.

In 2003, the organised market for confectioneries in India declined by almost 3.5 per cent from Rs 1,495 crore (2002) to ... more