itu Kumar, Tarun Tahiliani, Ritu Beri, Rohit Bal... the torchbearers of the fashion industry in India. But think of Satya Paul, the reclusive designer, and you�ll be searching for a face to put to the images of sensuous sarees in trademark lollipop colours and bold motifs. That�s because, in the individual-driven, mercurial world of designerwear, Satya Paul Design Studio is a unique story of successful brand building, that looks beyond the personality, while bearing the founder�s signature style.

Make no mistake. The estimated Rs 15-crore Satya Paul Design Studio is not just a high fashion saree brand; as a professionally-run fashion house it deals with "every element of fashion". The company, which was one of the founder members of the Fashion Design Council of India, designs sarees, salwar kameez material, workwear and western outfits for women and ties for men. That apart, its holding company, Genesis Colors, has a formidable presence in the export market comprising UAE, Hong Kong, Singapore, the UK, Sri Lanka, Japan, Ireland, Germany, Italy, the USA and France. ... more