he Percept Group is all set to make inroads into the world of celluloid. The marketing-communication group recently launched P9 Integrated to focus exclusively on the Hindi and English movie industries and tap the fast growing segment of crossover films.

P9 Integrated kicked off its services by tying up with Bollywood star Sanjay Dutt to form SON (Son of Nargis) INC. Under the SON banner, it will manage brand endorsements, concerts and stage shows, his fan clubs, the merchandising and philanthropic efforts of Sanjay Dutt for an initial period of five years. ... more