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November 16-30 2004


 

November 16-30 2004

Smooth operator
Ruchika Kumar

eckitt Benckiser India (RBI) seems to have got over its blues. After a long silence, the company - which happens to be a major player in the household and personal care segment with brands such as Mortein, Lizol, Cherry Blossom and Dettol - has entered the personal grooming market with Veet hair removal system. The Indian subsidiary of Reckitt Benckiser Plc is looking
at a 50 per cent share of the Rs 50-crore hair removal market in the next one year.
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