heir smooth, glowing faces smile down from billboards on the mortals residing in large cities. Each tooth in their wide grins gleams with perfect whiteness; each strand of their shiny hair lies smooth and flawlessly in place. People would give anything to be up there, among them...

Look on the other side and there is a Rs 1,800-crore industry dominated by unorganised players hawking solutions for all kinds of personal grooming issues - from looking good to keeping fit - doled out by independent practitioners whose very antecedents might be suspect. What does one do under the circumstances? ... more