irror mirror on the wall, who�s the fairest of them all?

As the obsession for a fair skin persists unchallenged in India, fairness creams, whitening packs and lotions keep piling up on the retail shelves. The success of Hindustan Lever�s Fair & Lovely is revealing, to say the least. And it is not just among women; recent studies have shown that more than 30 per cent of fairness cream users are men, which says something about the Indian predilection for the fair skin. It is not surprising then that the fairness products market in the country has been galloping at 25 per cent every year to the overall cosmetic market growth rate of 15 per cent every year. ... more