von Products, which recently signed actress Salma Hayek as brand endorser, will co-market her upcoming film, After the Sunset, and create a new line of products tied to the movie. The deal with New Line Cinema is the cosmetics giant�s first ever movie tie-in promotion.

Avon, long famous for its door-to-door cosmetics sales, is the world�s largest direct seller. Salma Hayek, the Mexican actress with a Lebanese name, was signed as Avon�s global spokesperson earlier this year. The marketer plans to use her in TV, print and Internet ad campaigns. It was fortuitous timing that the deal coincided with After the Sunset, a light action caper co-starring Pierce Brosnan that�s targeted at women. ... more