arketers of automobiles and high-value durables know that potential customers need to be reassured of after-sales service. But a post-sales service for something as unexciting and low-value as a lock? Well, the Godrej & Boyce (G&B;)Locks Division is taking a shot at it all the same with a toll-free response number for customers.

It recently launched a 24-hour toll-free response number, 1600 22 55 11. This service is available in all major metros including Mumbai, Delhi, Kolkata, Chennai, Ahmedabad and Pune. The other helpline number, 9628 100100, is available in the cities of Bangalore and Hyderabad. Through these helplines, G&B; offers access to services such as installation of locks, repairs, emergency door opening and key duplication to its customers. The company relies on its vast service network of 160 distributors in 110 cities. ... more