hat�s with the Modis and cosmetics? The Umesh Modi group already has a joint venture going, Modi-Revlon. The KK Modi branch of the family (best known as the owners of Godfrey Phillips) got into the direct selling business with Modicare, and one of the products they sell is cosmetics. And now the KK Modi group is taking another shot at cosmetics, via the traditional retailing route. The name of this company is Serendipity Cosmetics, the brand: ColorBar.

Serendipity is tapping into "the Indian cosmetics industry which is poised for huge growth. It is growing at 30 per cent every year," says Samir Modi, managing director, Serendipity. The market is packed with brands, several of them international names. And that really counts in an image-based category such as this one. What chance does ColorBar have? ... more