ry some word associations with �advertising�. Here we go, in no particular order: Flaunt, announce, advance, declare, promote, publicise, push, show, sell, plug, hype, broadcast, communicate�. How come �poetry� doesn�t figure in the list?

"Har ghar chup chap se yeh kehta hai, ke andar isme kaun rehta hai...." It is not a pithy one-liner, nor is it a catchy melody, but a simple putting together of words, with a lilting quality to it. And imagine, for a paint brand. ... more