od said, "Let there be light". Thomas Alva Edison (or British inventor Joseph Swan, depending on your predilection) said, "Let there be the light bulb". And the various lighting brands said, "Let there be clutter."

To stand out from the rest, Bajaj Lighting (part of Bajaj Electricals) has unveiled a new TV commercial which delivers a simple message, "You can depend on the Bajaj bulb." The TVC, which can easily be mistaken for a scene from a cops-and-robbers-type thriller, has been created by Leo Burnett. ... more