adio aimed at college students is a well-established phenomenon in the US. Is it a niche with commercial possibilities in metro India?

Afternoon may be soap time for housewives, siesta time for cabbies and work as usual for many others, but Go 92.5 FM in Mumbai knows exactly what college students want. In a nascent market, the radio station, part of Mid-Day Multimedia, spotted an opportunity and beamed its frequency towards college-goers. The concept of dedicated airtime for college students has been around for about one and a half years now. ... more