nother month, another multiplex. What makes Inox unusual, though, is that it is the first multi-screen cinema hall in south Mumbai. It is located at Nariman Point, a purely commercial centre that is packed during working hours but deserted in the evening and on weekends, peak business period for a movie theatre.

Inox is strictly not alone. It is located inside Crossroads (CR2), a new shopping mall from Piramal Holdings. The hope presumably is that the pull of mall cum multiplex will suck in enough spending consumers. ... more