arking an end to a contentious eight-month review, Samsung Electronics awarded its $400 million account to the WPP group. The account�s creative duties were previously handled by the Interpublic agency Foote Cone & Belding while media planning and buying was handled by Interpublic media agency Initiative.

The review, which began in March this year, involved agencies owned by Interpublic, the world�s third-largest agency company, and WPP, the second largest, as well as the Publicis Groupe, which ranks fourth. ... more