rug major Pfizer ran into trouble with the federal government recently for the ads that promised better sex for men taking Viagra. According to the a letter from the Food and Drug Administration (FDA), the commercial failed to disclose known risks associated with the drug. Pfizer has been asked to pull the ads off air.

Spots such as Wild Thing, created by Interpublic Group�s McCann Erickson in New York (which won the estimated $110 million account in June), "omit the indication for the drug (namely, treatment of erectile dysfunction) and fail to provide information relating to the major side effects and contraindications of the drug, as required," Christine Hemler Smith, FDA regulatory review officer, informed Pfizer in a letter posted on the agency�s web site. "The TV ads claim that Viagra will provide a return to a previous level of sexual desire and activity," Smith wrote to Pfizer. "FDA is not aware of substantial evidence or substantial clinical experience demonstrating this benefit for patients who take Viagra." Pfizer has pulled off the ads.... more