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December 1-15 2004


 

December 1-15 2004

A new look

evlon has placed the creative portion of its ad account in review and invited incumbent Interpublic Group agency Deutsch to defend. According to estimates by Nielsen Monitor-Plus, Revlon spent $125 million on ads last year. New York-based Deutsch has held the Revlon account for about two years. The company has also worked with other agencies, prior to Deutsch, including Kirshenbaum Bond & Partners in New York. Accoording to reports, Matchworks and Morgan Anderson Consulting have been sounded out for the review. Recent ads for the cosmetics company featured celebrities such as Halle Berry. The company is reportedly seeking to revive sales amid heavy debt.... more


 

   
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