"Santro flies around the world. Just like its owners," screams the 46-point headline from the new print ad for Santro Xing, Hyundai Motor India�s B segment car.

For those who haven�t seen the ad designed by Santro�s advertising agency Saatchi & Saatchi, there really isn�t much to describe. The ad reads, "Research shows Santro owners are way ahead of other compact car owners. They travel abroad more often, they have higher ownership of PCs, they are younger (20-34), they are more educated." In other words, a brief psychographic profile of the typical Santro buyer. ... more