fter nearly two decades of sporting the banyan tree, Dabur India unveiled its new logo, created by DMA, part of the Alia group. The banyan tree, in its younger avatar and new form and colours, reflects future aspirations, says the company.

"We felt that Dabur�s brand equity had to become more cohesive and in sync with its brand architecture and, therefore, a change was required. It was also important to maintain continuity, as the banyan tree was closely identifiable with Dabur," says Sunil Duggal, chief executive officer, Dabur India, in a prepared note to the press. ... more