ipro Consumer Care and Lighting (WCCL), the FMCG division of Wipro Ltd, recently announced its entry into the office modular furniture (OMF) and LED-based (light emitting diode) lighting products markets. The market for office furniture and lighting is to a large extent interdependent, but customers often go to different vendors to satisfy both these needs. WCCL will try to communicate the benefits of using a single vendor who can offer a total package in terms of office d�cor.

Wipro estimates that the size of the OMF market is around Rs 550 crore and it is growing at about 30 per cent per year. The company says this is but a logical extension for WCCL, which has been in the business of lighting products for a ... more