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December 16-31 2004


 

December 16-31 2004

What's in a name?
TBR News Bureau

hakespeare said, "That which we call a rose, by any other name, would smell as sweet." If only things were so easy.
Take UltraTech Cement. A TV commercial takes its time to show that the L&T; name in L&T; Cement is being erased. The company management reiterated the same message to employees, shareholders, distributors and other stakeholders for months preceding the name change. "Nothing has changed except the name," Kumar Mangalam Birla, chairman, Aditya Birla Group, told journalists while announcing the change of name of L&T; Cement to UltraTech Cement a couple of months back.
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