�Yes� is the key word. A door at the base of the trunk of an imposing tree beckons customers. The body copy in the ad talks about the promoters, the financial backing and the credit rating. It also extols the virtues of the management team, its expertise and the commitment. In short, all that the new bank brings to the table.

That�s the summary of the first print ad of Yes Bank, which started operations as a full-fledged commercial bank in India in September. The bank plans to spend a crore on its maiden advertising campaign conceptualised by Triton Communications. ... more