t will leave no stone unturned to attract eyeballs. Even if that means a little less of music. MTV is like that only.
Just recently it launched a soap, Kitni Mast Hai Zindagi (KMHZ), produced by Balaji Telefilms and sponsored by Rai University, and followed up the act with three new shows, Heavy Mental, Cy Vs Cy and Bajao*d.
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