n-programme brand exposure, product placements, soft advertising or (non)TV commercial advertising are few of the names that are being used to describe this relatively new phenomenon.

Be it Balaji Telefilms promoting Balaji Films� latest movies or songs on its television soaps, or the Khichdi team moving serial to serial greeting fellow actors with Cadbury�s chocolates, or ITC�s Ashirwadh ready-to-eat products on Channel [V] Crush and Hero Honda bikes in MTV Roadies (the list goes on), marketers seem to have found a new way to strut their stuff. ... more