cDonald�s plans to continue its �I�m lovin� it� global theme in the wake of recent management changes. Jim Skinner, who was named CEO of the company recently, said the year-old campaign "revitalised" McDonald�s image. Changing course, he said, is not in the cards.

A former company vice-chairman, Skinner succeeded Charlie Bell, who had been the company�s CEO since April and stepped down to continue his battle with colon cancer. Concurrent with Skinner�s promotion, Mike Roberts, who had been CEO of McDonald�s USA, was named McDonald�s worldwide president and COO. ... more