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January 1-15 2005


 

January 1-15 2005

Sum of the hole
Ruchika Kumar

ne can either love it or hate it. One can even come away with mixed feelings. What one can�t do is choose to ignore it.

The �it� here refers to the new television commercial for Nestl� India�s compressed mint brand, Polo. Taking inspiration from Radio City�s city bajao campaign, Polo, the mint with the hole, is educating consumers on the many uses its hole can be put to. While earlier its use was limited to peeping (remember the Life Through Polo campaign, where one could see the brighter side of life through the hole?), it can now be used to whistle! ... more


 

   
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