ast year, for the first time, India was part of the synchronised worldwide release of a Hollywood film. Warner Brothers made history by aligning India with 60 other countries in its global release of The Matrix: Revolutions, the last chapter in The Matrix trilogy. This release, in a way, signalled the entry of India into the world map of Day and Date (as synchronised releases are referred to in the industry), movie releases.

To understand the significance of this development one has to take a few steps back to April 2002, when the Indian government passed a legislation removing earlier restrictions to permit 100 per cent foreign direct investment in an Indian entity that finances, produces, distributes, exhibits, or markets films. This move, in a way, has facilitated Day and Date releases in India. ... more