inancial Times is giving up the ghost on its pullout weekly media section, Creative Business, four years after its ambitious launch. Its decision comes two months after the Telegraph closed its media section and in the same year The Times decided to downgrade its media coverage on Fridays. The FT, which has struggled to attract advertising to the supplement, is to turn its weekly Creative Business into a monthly section this year as part of a major cost-cutting campaign. From January, the supplement will appear "at least monthly" in its current form as a pullout supplement, the FT said.

Instead of the Tuesday section, two pages inside the FT will be dedicated to the media and creative industries and will be branded Creative Business. The paper is also pledging to publish the supplement at least 12 times a year, but says it may be more frequent. ... more