estl� consolidated its US media planning and buying with Publicis Groupe�s ZenithOptimedia. The decision to consolidate comes as part of a global initiative to leverage Nestl� �s worldwide media expenditures, resulting in strengthened, more aligned strategic plans as well as greater efficiency, the company said.

Nestl�s lead US media shop had been Interpublic Group�s Universal McCann. The client spends about $550 million annually on domestic ads, according to Nielsen Monitor-Plus. In October, Nestl� consolidated its global media account with WPP Group�s GroupM and ZenithOptimedia. Those agencies had competed in a lengthy review against Universal McCann for the business. Nestl� spends about $1.5 billion annually on global measured media.... more