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May 1-15 2004


 

News  | May 1-15 2004

Television's search for the next filmstar
Pallavi Sah

here�s good news and there�s bad news. It depends on how you look at it. For those who feel they have suffered the trauma inflicted by television soap families far too long, there is something to cheer about. As part of their programming strategy, different channels are set to launch a slew of new shows this summer. The bad news? Virtually all major channels have a reality show aimed at discovering India�s next superstar. In short, there is a lot of competition.

Close on the heels of the announcement by STAR India and Sahara Manoranjan to conduct talent hunt shows, comes the news of ZEE launching a talent search of its own. All three channels plan to televise their version of India�s largest talent hunt around the same time - STAR by May-end or early-June, Sahara in June and ZEE in August. Not only this, all channels claim the winners on their show will get a chance to star in Bollywood films. ... more


 

   
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