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January 16-31 2005


 

January 16-31 2005

Dough to dough
Vishal K Sampat

ake loads of flour. Add softened butter, milk, baking soda and a dash of peanut butter chips. Mix a 46-year-old heritage. Place it in a key market for flour products, namely, south India. Let it bake for four years. Stir in dollops of Australian dollars until ready. When it becomes fluffy and gives a rich aroma, add a pinch of clever retailing strategy. Your Cookie Man is almost ready. Mix it well with direct marketing and PR exercises and take the aroma to malls and shopping plazas across the country.

Serve: Expensive. ... more


 

   
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