dobe System�s Indian operations is its second biggest after its US operations. And this says plenty about the potential of the Indian software market. It also says lots about its ingenuous packaging of software.

Take the Adobe Creative Suite, a software solution for advertising agencies, designers and firms operating in print publishing, e-publishing and animation. It was launched worldwide in September 2003 and was introduced in India in January 2004. Priced at Rs 62,048, Creative Suite generates almost 40 per cent of Adobe�s revenues worldwide. "Adobe Creative Suite combines the latest versions of Adobe Photoshop, Illustrator, InDesign and GoLive software and new Adobe Acrobat 7.0 Professional software with Version Cue - the file manager that lets you create and publish content for print and the web faster and in a much more cost-effective manner," says Sandeep Mehrotra, sales manager, Adobe Systems India. ... more