s competition intensifies, goals and priorities change and the bag is ransacked for new tricks. This is exactly what Nick India, the erstwhile Nickelodeon, the second kids� channel after Cartoon Network in India, is up to these days. From going multilingual, organising ground events, award functions and signing up a celebrity (Saif Ali Khan), Nick has been shuffling its cards for almost a year now. The new card it has laid on the table is local reality programming in the form of format game shows.

Dum Duma Dum - a game show based loosely on the hit 1980s Nickelodeon US series Double Dare is Nick�s first show in this genre. In the show, kids and their families compete in a range of physical and mental challenges. Combining stunts and trivia, the show is aired at 12.30 pm Saturdays and Sundays. ... more